Press - W MAGAZINE: ANNUAL LIST OF DESIGNERS, ACTORS, ARTISTS, AND MUSICIANS TO WATCH NOW
W Magazine
Doutzen Kroes, Juliana Schurig, Anja Rubik, Dree Hemingway, and Rachel Weisz have all visited Lena Ott’s new second-story SoHo salon, Suite Caroline. And it’s easy to see why: The gallery-worthy art, terrarium tables, ceiling-scraping bookshelves, and ultrasoft blankets at the washing sinks make it feel like a home away from home. Ott, 36, even installed a large table in the back to encourage her artist friends to work or hang out in the sun-drenched loft. “It’s a creative zone where people can brainstorm ideas,” says Ott, who built her following doing balayage and rainbow colors. “And come up with the next big trend.”
