Press - NYMAG: AN APPOINTMENT WITH EMALY BAUM, WHO TURNS BRUNETTES INTO BLONDES

Home / Press - NYMAG: AN APPOINTMENT WITH EMALY BAUM, WHO TURNS BRUNETTES INTO BLONDES

I’ve toyed with the idea of going full platinum for years. But whenever I confessed this desire, people always cautioned against it: friends, family, and my hairdresser told me my natural hair was too dark to handle the bleach. So I put it off, until a couple months ago, when I met a hair colorist who offhandedly, without knowing about my obsession, told me I’d look good as a blonde. I had about 30,000 questions, and she responded to the onslaught with just one answer: Go to Emaly Baum at Suite Caroline. “She’s the queen of taking brunettes blonde.”

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About

Suite Caroline was created as a space where craft and connection could coexist, and where possibility has no ceiling. After years inside New York’s most established salons, founder Lena Ott wanted to build an environment that gives artists the freedom to reach their full potential while upholding the highest standards of craft.

Named in honor of her mother, Caroline, the space carries her warmth and ease. Knowledge is shared freely, and every client is treated as a collaborator.

Each color, cut, and conversation is approached with the same intention: to make something beautiful, lasting, and true. Suite Caroline is a place for people who value quality, care, and a relationship built on trust, where the experience feels personal, thoughtful, and quietly confident.