Press - NYMAG: AN APPOINTMENT WITH EMALY BAUM, WHO TURNS BRUNETTES INTO BLONDES

I’ve toyed with the idea of going full platinum for years. But whenever I confessed this desire, people always cautioned against it: friends, family, and my hairdresser told me my natural hair was too dark to handle the bleach. So I put it off, until a couple months ago, when I met a hair colorist who offhandedly, without knowing about my obsession, told me I’d look good as a blonde. I had about 30,000 questions, and she responded to the onslaught with just one answer: Go to Emaly Baum at Suite Caroline. “She’s the queen of taking brunettes blonde.”

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